Any discussion about visiting a place for work, a ceremony or even for a leisurely vacation always has a milestone of ‘where to stay’ embedded in it. Obviously, it does not make any sense to hop into a city without knowing where to set camp.
Looking for strategies to boost sales and establish everlasting bonds with your guests? Hoteliers must first and foremost understand who their customer segments (target audience) are in order to make decisions based on what those target markets’ top priorities are when it comes to understanding what is most important to hotel guests.